AI Insights · Timothy · April 2024
Top 5 Drawing & Coloring Apps on iOS in South Africa for Q1 2024
An overview of the performance of the top Drawing & Coloring apps on iOS in South Africa during Q1 2024, based on data from Sensor Tower.
During the first quarter of 2024, the Drawing & Coloring app category on iOS in South Africa showcased varied performance across the top five apps. Here’s a detailed look at their trends in weekly downloads, revenue, and active users.
Color by Number:Coloring Games from Wildlife Studios experienced fluctuations in its metrics. Weekly revenue showed a slight decline early in the quarter but recovered towards the end, peaking at around $488 in the final week of March. Downloads dropped from 596 in the first week of January to a low of 295 in early February, before rebounding to 634 by the last week of March. Active users initially declined from 2.8K to 2.1K but saw a resurgence, reaching almost 2.8K by the end of the quarter.
Happy Color by Numbers Game by X-Flow had a mixed quarter. Revenue decreased from $60 at the start to as low as $11 in mid-March, but slightly increased to $39 by the end. Downloads also saw a significant drop from 721 in early January to 165 in early March, with a recovery to 470 by the end of the quarter. Active users fluctuated, starting at nearly 3.9K, dipping to 2.8K, and then recovering to 3.5K.
Phone Case DIY by Crazy Labs showed minimal revenue, with only a few weeks registering any earnings, peaking at $30 in late February. Downloads started at 500 but dropped to a low of 76 by late February, eventually recovering to 322 by the end of March. Active users followed a similar pattern, starting at around 1.2K, dipping to 507, and then climbing back to 874.
Colorfy: Coloring Book Games from Wildlife Studios had relatively stable revenue, starting at $308 and finishing the quarter at $365. Downloads were consistent, ranging from 136 to 243 throughout the quarter. Active users saw a slight decrease from 607 at the beginning to 401 by late February, but then recovered to 572 by the end of March.
Drawing for kids - baby games by Bimi Boo Kids Learning Games for Toddlers FZ LLC experienced varied metrics. Revenue started at $589, dropped to $105 by late January, and then climbed to $510 by the end of the quarter. Downloads fluctuated, starting at 257, dipping to 129, and then stabilizing around 160. Active users showed minor fluctuations, starting at 593 and ending at 495.
For more insights and detailed analytics, visit Sensor Tower.